What are cookies?
Cookies are small pieces of data that are stored on your device to help us remember things about you. To make this notice easier to understand, we call similar technologies — like Web storage and device identifiers — cookies too.
How we use cookies
Necessary cookies
These cookies allow us to run our services and keep our users safe. For example, we use these cookies to help you log into your account and prevent others from modifying your personal information.
Necessary cookies can’t be disabled. Your browser may allow you to block these cookies, but it will prevent or severely impair our ability to provide our services.
| Name | Expiration | Domain | Purpose |
| TerraTrueCookiePreferences | 10 years | terratruehq.com | Records your cookie preferences |
| orgName | On browser close | terratrue.com, launch.terratrue.com | Records the org you’re currently viewing for multiple-org support |
| uiPreferences | Persistent | terratrue.com, launch.terratrue.com | Stores per-user preferences, like table pagination, modal preferences, and sorting preferences |
| userSessions | On browser close | terratrue.com, launch.terratrue.com, questionnaire.terratrue.com | Stores information about the logged-in user for session management, including name, email address, org name, and access token |
| organizations | On browser close | terratrue.com, launch.terratrue.com | Stores orgs that you belong to |
Analytics cookies
These cookies help us measure how well our services perform and understand how you use them. For example, we use analytics cookies to learn which features are the most popular and which devices people use to access TerraTrue.
| Name | Expiration | Domain | Purpose |
| _ga | 2 years | terratruehq.com | Distinguishes visitors to our site for Google Analytics |
| _gid | 24 hours | terratruehq.com | Distinguishes visitors to our site for Google Analytics |
| _gat | 1 minute | terratruehq.com | Throttles the number of requests from Google Analytics |
| Ahrefs_cookie | Persistent | terratruehq.com | Drives insights about what website visitors of ours are searching for and about how to better optimize our SEO positioning |
| _hp2_id.APP_ID | 13 months | heap.io | User cookie (stores user_id, identity, other ids) |
| _hp2_ses_props.APP_ID | 30 minutes | heap.io | Session properties cookie (stores timestamp and cookie domain/path) |
| _hp2_props.APP_ID | 13 months | heap.io | Event properties cookie (stores properties set by addEventProperties API) |
| _hp2_hld.* | Should not persist | heap.io | Used to determine which domain a cookie can be set on (since public suffix domains block setting cookies on the top level) |
Marketing cookies
These cookies allow us to measure and improve our advertising. For example, we use these cookies to help us send you email messages about the products you’ve explored on our site and understand which ads most effectively introduce new people to our site.
| Name | Expiration | Domain | Purpose |
| _chloe_id.3ef9 | 2 years | terratruehq.com | Identifies Insightly users |
| _chloe_ses.3ef9 | 30 minutes | terratruehq.com | Distinguishes visitors to our site for Insightly |
| snowplowOutQueue_chloe_cf_get | Persistent | terratruehq.com | Records which pages are visited for Insightly |
| _mkto_trk | 2 years | terratruehq.com | Allows us to track visitor behavior and links a visitor to the recipient of an email marketing campaign in order to measure campaign effectiveness |
| Marketo email pixel | Persistent | Email communications involving @terratrue.com marketing communications | Email pixel for tracking open/close |
| Munchkin | 2 years | terratruehq.com and advertising campaigns involving terratruehq.com | Allows us to track visitor behavior and links a visitor to the target of an advertising marketing campaign in order to measure campaign effectiveness. |
How our service providers use cookies
Necessary cookies
If you sign in to TerraTrue using a third-party service provider — like Google, Okta, or OneLogin — that third party may use cookies to authenticate and manage your session. We won’t set these cookies unless you attempt to use one of these services. If you do use a third-party authentication service, these cookies are necessary and can’t be disabled.
Analytics cookies
We use Google Analytics to help us measure how well our services perform and understand how you use them. You can learn more about how Google Analytics uses cookies on their website. We also use Ahrefs in order to understand what our site visitors are looking for when they search for relevant content online, and to better understand how to make our website rank better in search results. And we use Heap to collect and analyze analytics about how our users interact with TerraTrue.
Marketing cookies
We work with several third-party service providers to help us deliver, measure, and improve our advertising. You can manage these cookies with our cookie settings as well as tools provided by our services providers.
We use a variety of Google advertising products, including search and display ads. You can learn more about how Google uses cookies on their website. You can visit Google’s ad settings page to opt out.
Insightly
Insightly is a customer relationship management platform that, among other things, helps us schedule demos, reply to pre-sale requests, and track conversions. Insightly cookies are usually set from *.insightly.services.
We use LinkedIn to market our products and services and measure the performance of those advertisements. You can learn more about LinkedIn advertising in their help center. You can also opt out of LinkedIn advertising via their user settings. LinkedIn cookies are usually set from *.linkedin.com.
Mailchimp
We use Mailchimp to send transactional and marketing emails. Mailchimp uses cookies to measure the performance of those messages, help us understand how you interact with those messages, and record your marketing preferences. Mailchimp cookies are usually set from *.mailchimp.com and *.list-manage.com.
Marketo
We use Marketo to manage our marketing communications with those we think may be interested in learning more about TerraTrue, and to help collect and organize information about those people. Marketo cookies are usually set from *.marketo.com. We likewise use Marketo to allow us to track visitor behavior and to link a visitor to the target of a marketing campaign in order to measure campaign effectiveness.